Sergio Zyman was once the Chief Marketing Officer for Coca-Cola. In his book The End Of Marketing As We Know It, Zyman says "...it is much more efficient to build relationships with consumers and then work on getting the people who know you to buy more stuff than it is to go out and find new consumers."
Why not ask yourself how this may apply to your life, your family, your business, your relationships? Then why no act on it by setting up a QC goal like "Focus on one current relationship this week" ?
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